Client: Madison Marquette Realty
Core and shell renovations and stair tower additions to two two-story buildings for retail and restaurant tenancy as part of architectural team for boardwalk revitalization.
The boardwalk at Asbury Park is bookended by two imposing but deteriorated brick buildings from the 1920's: a casino and carousel at the south, and a theater and convention center to the north. Linking those buildings are a series of one and two story pavilions that had also fallen into disrepair.
Madison Marquette Realty Services started an ambitious restoration project of the two end buildings with S. Harris and Co. SHC was asked to assemble a team of architects and preservationists to design the renovations for the remaining buildings. Offering design input and overall design inspiration was The Rockwell Group of New York. Schade and Bolender was asked to be core and shell architect for the largest pavilion, at First Avenue, and the most historic, a Doo-Wop extravaganza at Fifth Avenue.
Even though the historic Stone Pony Tavern is on Ocean Avenue, the buildings had always only faced the boardwalk, with trash rooms and loading docks facing the avenue. The owner wished to enliven the avenue, which led to the creation of wood walkways the full length of each building to serve new retail spaces open to the east and the west sides.
New storefronts were designed for new and existing openings, for a total of over a hundred separate locations. Fire stair towers and elevators were added. New roof decks were created with concrete pavers and new railings. Schade and Bolender worked with various interior designers, architects and kitchen designers on the finishes and equipment requirements of the restaurants, nightclub and tenant spaces.